The approach to the market outreach event is relatively simple, yet innovative. Shortly after arriving at the market, our CHWs roam around the market and surrounding neighborhood, offering health education, talking about HopeCore, and explaining the services available that day. Treatment, like everywhere else, is free and our qualified nursing staff offer whatever services or counseling necessary. These service aims to reach populations at high risk for diabetes, HIV, hypertension, and other common illnesses.